Laying a bet essentially makes you the bookmaker.Īll winning bets have a 2.5% commission charged, losing bets do not command a commission.

Conversely, you may wish to Lay seven-deuce offsuit because it’s the weakest. Laying is the opposite it’s betting on something not happening.įor example, you may Back pocket aces preflop with them being the best starting hand in hold’em. Backing is betting that something will happen. It’s possible to Back a hand or Lay a hand.

They play like a typical hand of hold’em except there are four active players in the hand. You can make a wager before the hole cards are revealed, then preflop, on the flop, and finally on the turn. Wave Studios created the jingle.Each game features four random hold’em hands. Mad Cow Films produced the spots, with Simon Cole directing and Jam Studios post-producing.

Radio and digital out-of-home (DOOH) ads and sponsorship idents will support the TV ads, along with social content and digital activity. The ads feature Brett singing his own version of I Want It That Way by The Backstreet Boys. The first spots to use Brett will consist of two 30-second TV ads promoting the slot games Spin Til you Win and Prize Pinball Jackpot. Speaking about Brett Flair’s conception, Turner says he “relished the challenge” and ultimately invented an ownable asset for Betfair, which is something the dogs couldn’t do.ĭescribing its new mascot, Betfair said: “Imagine if a British market stall seller had a baby with the greatest Vegas performer of all time, then that offspring would be Brett Flair.” Born and bred on the streets of Camden and decked out in a Del Boy-inspired sheepskin coat and gold medallion, Betfair says he aims to “bring a bit of flair to your everyday life.” “It’s a fine line between building entertainment and trying to do the thing that advertising needs to do in order to capture someone’s attention, but not going too far and falling foul of regulations,” he said at the time. Turner previously told The Drum about the challenge of developing regulation-safe campaigns for Betfair’s recent ‘Finger Ball’ campaign.

Betfair casino rules